Cross advertising or cross promotion partnerships is something any businessman should consider. Cross promotion is a marketing type where two business come together and market for each other.
For example, a school uniform shop awards their shoppers with a magazine after their shopping. Whereas, the magazine has advertised the uniform shop inside the magazine or on their website.
You might be wondering about the cost. Well, in most cross promotion cases, the cost is less. Usually you do not pay to be advertised for you only pay for the printing services. Thus, a lot of money is saved.
Furthermore it leads to a win-win situation. This is because both business promote themselves simultaneously.
I would advise any business owner to opt for cross advertising partnerships. It is simple, precise and cost friendly.